Marketplace & Growth Strategy

Partnering with platforms and brands expanding into new categories, audiences, or business models. Focusing on building the infrastructure behind growth including clarifying positioning, refining go-to-market strategy, and aligning supply, partnerships, and customer experience into a scalable ecosystem.

Marketplace launch strategy and vertical expansion
Supply strategy and partner sourcing
Go-to-market planning and rollout sequencing
Commercial strategy and pricing frameworks
Customer journey and retention strategy
Strategic partnership development

Emerging Technology & Commerce Innovation

Working with founders and leadership teams to integrate emerging technology into modern commerce ensuring product capability, positioning, and commercial strategy move in lockstep. Translating AI-enabled tools and owned audience infrastructure into clear go-to-market pathways and scalable customer engagement.

Product-market fit validation and beta cohort design
Monetization pathway structuring (in collaboration with analytics teams)
Go-to-market sequencing and pilot activation
Owned audience and AI-enabled commerce integration

Creator & Cultural Growth Strategy

Lauren helps brands and platforms embed culture directly into their growth strategy, structuring partnerships with creators and tastemakers who shape modern discovery. Her work aligns narrative, distribution, and commerce designing creator-led initiatives, collaborations, and cultural activations that translate relevance into measurable expansion.

Creator and tastemaker partnership strategy
Cultural positioning and narrative development
Strategic partnership structuring and activation
Creator collaborations, drops, and curated releases
Cultural moment and event-based growth strategy

Client Development & Experiential Strategy

Lauren works with brands and platforms to design high-touch client ecosystems that deepen loyalty and long-term value. Her focus is on structuring meaningful engagement with top customers aligning experience, access, and relationship strategy to drive retention, trust, and sustained revenue growth.

VIP client strategy and tier development
Private previews and curated client events
Collector and top-customer engagement programs
Retention and re-engagement frameworks
Clienteling strategy across digital and in-person touchpoints

Founder & Executive Advisory

Lauren serves as a trusted strategic advisor to founders and leadership teams navigating inflection points—from fundraising and growth planning to brand evolution and market expansion. She brings operator-level perspective and marketplace experience to help clarify priorities, pressure-test decisions, and align vision with execution.

Growth and expansion strategy at key inflection points
Fundraising narrative and positioning support
Marketplace and platform architecture advisory
Brand evolution and repositioning strategy
Executive decision-making and priority alignment