Architecting the next era of retail and commerce.
LTW Consulting partners with founders and leadership teams at inflection points of growth, from marketplace expansion to emerging commerce infrastructure across fashion, resale, and next-gen platforms.
Services
Lauren companies on both project-based initiatives and ongoing advisory mandates.
Working at the intersection of marketplace expansion, cultural positioning, and high-touch customer growth Lauren designs strategies that align ambition with execution, and vision with scale
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Strategic support for platforms and brands expanding into new categories, audiences, or business models. Focusing on go-to-market planning, positioning, and growth levers across luxury and retail ecosystems.
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Helping brands and platforms translate emerging technologies including AI, personalization, and owned audience infrastructure into actionable go-to-market strategy, scalable growth, and modern customer experiences.
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Building partnerships for brands and platforms with tastemakers, creators, and cultural leaders who shape modern discovery and consumer behavior driving relevance, distribution, and growth.
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Supporting brands and platforms in deepening relationships with their most valuable customers through high-impact experiences from intimate client engagement events to long-term community-building strategies that drive loyalty, retention, and growth.
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Trusted strategic counsel for founders and leadership teams navigating inflection points including fundraising, growth planning, brand evolution, or new market entry.
About Lauren
Lauren Wilson is a founder, operator, and strategic advisor with over 15 years of experience at the intersection of luxury fashion, commerce, and brand growth.
She has built and scaled platforms across fashion, resale, and emerging commerce. Lauren founded and led Dora Maar, a curated luxury fashion platform that was featured in Vogue, The Wall Street Journal, and Forbes. Previously, she led business development & client experience at Moda Operandi and held roles in marketing and PR at Christie’s, Gucci, and Ralph Lauren.
She holds an M.A. in costume studies from New York University and a B.A. in communications and a minor in business from the University of Southern California.
CLIENTS
JOOPITER
At JOOPITER, Pharrell Williams’ luxury commerce platform, Lauren led the launch of the collector-focused Marketplace vertical, shaping supply strategy, consignor acquisition, and the end-to-end customer experience. She also helped drive brand positioning and strategic partnerships, cultivating relationships across key cultural tastemakers, and collector networks to strengthen JOOPITER’s authority in the rare and one-of-a-kind ecosystem.
Her work extended to client development and experiential strategy, designing high-touch events and cultural moments that unified auctions, celebrity collaborations, and curator-led marketplace discovery under one platform.
FLUENCY
Fluency is an AI-powered platform helping creators and brands build owned, monetizable audiences beyond traditional social channels. Lauren partnered with the founding team on early GTM strategy, leading a structured creator beta cohort to validate product-market fit, onboarding flows, and revenue mechanics ahead of scaled acquisition.
She also drove brand activations, including powering RAISEfashion’s inaugural New York Fashion Week shopping event powered by Fluency’s SMS commerce platform in partnership with Abercrombie & Fitch and MAKE UP FOR EVER.
Founded in 2019, Dora Maar was a next-generation luxury fashion marketplace led by Lauren, built at the intersection of curation, community, and commerce. Over five years, the platform partnered with 150+ tastemakers and collectors and more than 40 luxury brands, enabling customers to shop highly curated closets across resale and primary luxury.
Under Lauren’s leadership, Dora Maar achieved triple-digit year-over-year growth, developed proprietary technology to power curator-led closet drops and community-driven discovery, and was backed by USC, gener8tor, McKinsey’s Next 1B, and Pharrell Williams’ Black Ambition. The platform was featured in Vogue, Forbes, and The Wall Street Journal as a case study in culturally driven luxury commerce.
