Architecting the next era of commerce.
Founded by Lauren Wilson, LTW Consulting partners with founders and leadership teams to build and scale next-generation commerce platforms across marketplaces, creator ecosystems, and emerging infrastructure within fashion, luxury, and resale.
Areas of focus
Lauren partners with companies on both project-based initiatives and ongoing advisory mandates.
Her work sits at the intersection of marketplaces, creator ecosystems, and cultural positioning, helping companies translate vision into scalable growth and durable demand..
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Strategic support for platforms and brands expanding into new categories, audiences, or business models. Focusing on go-to-market planning, positioning, and growth levers across luxury and retail ecosystems.
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Partnering with brands and platforms to translate emerging technologies including AI, personalization, and owned audience infrastructure into actionable go-to-market strategy, scalable growth, and modern customer experiences.
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Building partnerships for brands and platforms with tastemakers, creators, and cultural leaders who shape modern discovery and consumer behavior driving relevance, distribution, and growth.
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Supporting brands and platforms in deepening relationships with their most valuable customers through high-impact experiences from intimate client engagement events to long-term community-building strategies that drive loyalty, retention, and growth.
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Trusted strategic counsel for founders, executives, and boards navigating inflection points including fundraising, growth planning, brand evolution, and new market entry.
About Lauren
Lauren Wilson is a founder, operator, and strategic advisor with over 15 years of experience at the intersection of luxury fashion, commerce, and creator-led growth.
She has built and scaled platforms across fashion, resale, and emerging commerce. Lauren founded and led Dora Maar, a curated luxury fashion platform that was featured in Vogue, The Wall Street Journal, and Forbes.
Previously, she led business development & client experience at Moda Operandi and held roles in marketing and PR at Christie’s, Gucci, and Ralph Lauren. Her work has consistently focused on how creators, tastemakers, and cultural leaders drive both demand and conversion in modern commerce.
She holds an M.A. in costume studies from New York University and a B.A. in communications and a minor in business from the University of Southern California.
Select work
JOOPITER
At JOOPITER, Pharrell Williams’ luxury commerce platform, Lauren led the launch of the collector-focused Marketplace vertical, shaping supply strategy, consignor acquisition, and the end-to-end customer experience. She drove brand positioning and strategic partnerships, cultivating relationships across key cultural tastemakers, and collector networks to strengthen JOOPITER’s authority in the rare and one-of-a-kind ecosystem.
Her work extended to client development and experiential strategy, designing high-touch events and cultural moments that unified auctions, celebrity collaborations, and curator-led marketplace discovery under one platform.
FLUENCY
Fluency is an AI-powered platform helping creators and brands build owned, monetizable audiences beyond traditional social channels. Lauren partnered with the founding team on early GTM strategy including the launch of a structured creator beta cohort, onboarding architecture, and revenue mechanics ahead of scaled acquisition.
She also drove Fluency’s first brand activations, including powering the shopping experience for RAISEfashion’s inaugural New York Fashion Week Gallery in partnership with Abercrombie & Fitch and MAKE UP FOR EVER.
Founded in 2019, Dora Maar was a next-generation luxury marketplace built around tastemaker-led commerce, empowering creators and collectors to drive curation, discovery, and demand.
As Founder & CEO, Lauren scaled the platform over five years, building a creator-powered marketplace across primary and secondary markets in partnership with a global network of tastemakers, creators, collectors, and leading luxury brands.
Under her leadership, Dora Maar achieved triple-digit year-over-year growth, developed proprietary technology powering curator-led drops and tastemaker-driven discovery, and secured backing from USC, gener8tor, McKinsey’s Next 1B, and Pharrell Williams’ Black Ambition.
The platform was featured in Vogue, Forbes, and The Wall Street Journal as a case study in culturally driven luxury commerce.
Dora Maar emerged as an early pioneer in how creators function as both distribution and conversion engines within luxury commerce.
Dora Maar
Contact Lauren
laurentaylorwilson@gmail.com